Archive | August, 2003

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11 Aug


Want To Be A TV Producer?

9 Aug



7 Aug


There are many methods of
making a website popular. The best, but most difficult, is word of mouth. Over
50% of the average hits are achieved by direct input of the address. Obviously
there are many other methods of making a website popular. In many cases you
need to adapt, in order to achieve good traffic measures. Here is a quick
rundown of a few possibilities.

  • Newsgroups:
    This way of traffic generating is one of the most effective on the web.
    Every day thousands of users are surfing through the boards and looking
    for the latest news. You can be very successful by posting messages with
    hidden advertisement. To keep a good reputation, do not post with too much
    advertisement. This is very often condemned as Spam.
  • Linklists:
    The oldest, but still most effective method on the web. It is very simple:
    Place a link to another site in your "link-section" and ask them
    to do the same. A simple link exchange. Of course all of this can be
    increased from a simple link exchange to a big banner exchange with a
    rotation system.
  • Banner Exchange:
    This is the modified form of a simple link exchanging. Webmasters meet in
    a community and put banners into a big "pot". Using a rotation
    system, they place their banners on each other’s site. Big software
    companies, who add banners of sponsors to the rotation, often organize
    these systems.
  • Doorway/Gateway Pages:
    This is a very efficient traffic solution. So called "doorway
    pages" are different index sites with different functions. Every
    doorway page is optimized for a different search engine or linklist. Each
    doorway page links to a main page and sometimes contains a reload script
    that automatically brings the user to the main page. These pages are very
    successful, but not always without risk.


  • Place banners where they will be noticed:
    We have found that banners when placed at the top of the page can increase
    your traffic 6 fold.
  • Rotate your banners frequently:
    Rotating banners attract new surfers as well as encouraging returning
    surfers to click on your banner.
  • Keep the file size of the banner to a minimum:
    Fast loading banners won’t keep impatient customers waiting.
  • Be creative & increase sales:
    Design banners that are will attract customers when your banners are
    placed alongside others. Add our unique banners alongside your own to
    boost your sales.


Understanding Search

  • The average time between submitting your URL and
    getting into the database generally takes between 6-8 weeks. In addition,
    a submission can expire very rapidly, as no longer appearing in searches,
    (about a month or two), apparently due to insufficient site updating. Most
    search engines check their databases to see if URLs still exist, or if
    they have been recently updated.
  • Search engines give each document they find a kind of
    grading, regarding the quality of the match to your search query. Relevant
    scores reflect the number of times a search term appears, if it appears in
    the title, at the beginning of a document or HTML tag, and if all the
    search terms are related to each other; an explanation is given in each
    search engines help files. Some engines allow the user to control the
    relevance score by providing different weights to each search word. A
    feature that all engines contain is to use alphabetical order or date
    stamp in their display algorithm. If relevant scores are not very
    different for various matches, you will end up with a default list. A good
    summary is useful, too. (The summary is usually composed of the title of a
    document, as well as some text relating to the title of a document, and/or
    some text from the beginning of the document.)


  • Some search Engines will find your website via links
    from other Web pages. Even if you have sent in your URL, your website can
    be indexed longer and ranked higher in search results, if many links have
    led to your website. Links can be important in some Search Engines to
    achieve good exposure.


  • If a Web page lacks descriptive text, there is hardly
    a chance that your Web page will be mentioned in the results of a search
    engine query.

Links inside WebPages

  • If there are no links on the Web pages, it can be
    possible that some search engines may not register a Website.


  • Some search engines take weeks before updating their
    databases. They may be crawling each night, but those new findings aren’t
    available until the new update. Once you are registered in an engine, you
    should check your Website at least once a month. If your listing is
    deleted, resubmit the URL again. Many search engines visit Websites on a schedule
    developed from Website changes. Resubmitting every month or two will
    ensure your websites content being available currently.

Tune up your source
code for Search Engines

  • META-Tags:
    Meta-Tags are useful, invisible Tags in your HTML-Document that help
    Search Engines to place your Site in their systems. They are placed in the
  • The <TITLE> Tag:
    The TITLE Tag should be the first line of text that appears after the
    <HEAD> Tag in your html document. When giving your page a Title,
    make sure it contains a few descriptive keywords. For example, if you are
    "ABC Company", and you sell retail "Books for Kids",
    do not title your page "Welcome to ABC Company". Instead title
    the page "Retail Books for Kids by ABC Company".
  • The <META> Tag:
    The META Tag contains the description of the Website, and keywords that
    are relevant to the content of the site. You may have more than one META
    Tag in your document. Here is an example where the Tag is placed in your
    HTML document:



<TITLE> Your Title is placed here (including a
couple of keywords, if possible) </TITLE>

<META NAME="keywords"
content="prioritize your keywords, then place here">

<META NAME="description" content="place
your description here (including some major keywords)">


  • Keywords
    – Start by making a list of keywords that describe your products/services.
    Then rank them in order of importance (not more than 1,000 characters).
    – Use as many specific, descriptive and non-generic keywords as possible.
    The more specific, the better!
    – Select keywords according to what you think people might be searching
    for on a Website with your particular content.
    – Use your keywords throughout the entire HTML document, not just the
    Title and META Tags. In addition, place your most important keywords in
    the first few paragraphs of your web page.
    – Create a search category corresponding to the content of your website
    and keep an eye on the keywords used in the URL’s, that appear in the top
  • Images:
    Eliminate large image maps and graphics on your home page. Use small
    thumbnail graphics.

    Online users are not willing to wait for large pictures to download. If
    they have to wait for a long time before the image is completely
    downloaded, they will simply leave with a mouseclick and not return again.
    Not all browsers work the same way. The golden rule of thumb is: The
    bigger the graphic, the longer it takes.

    – Use WIDTH and HEIGHT tags:
    The most effective change you can make to increase loading speed, is to
    add WIDTH and HEIGHT tags to all of your images on a page:

    <IMG SRC="myfile.gif" WIDTH="160"

    where w=# of pixels wide and h=# of pixels high that
    "myfile.gif" actually is.

    – Use ALT tags:
    Some Search Engines control the content of your web page by looking at the
    ALT tags in your <IMG> tag. Always remember to use the ALT tag with
    certain specified keywords again:

    <IMG SRC="myfile.gif" WIDTH="160"
    HEIGHT="40" ALT="use some keywords here">

  • Start Page
    – Your start page should not be too big. A little image in the center and
    a short description of your homepage and/or company is sufficient to
    promote your website. Do not use any frames on your starting page. Some
    search engines have problems with framesets. The most important are the
    <META> tags. There are a lot of <META> tags that can promote
    your page in a very easy way.
    – Important: Do not use the same color for your text-color as you have for
    the background! This will definitely bring numerous hits through
    META-Search Engines, but editorial search engines – which are used by most
    of the users – do not like these pages. They will not accept your page and
    will not add it to their list.
  • Specific Search Engines


  • Index: meta tags, page titles,
    keyword frequency in first 200 words.
  • Automatic Update: updates quarterly.
  • Crawl: deep crawl
  • Time: takes less than a week to
  • Pages: they suggest one URL but
    you can submit your most important pages or pages you’ve optimized
    specifically for AltaVista
  • Link Popularity: Yes – boosts rank
  • Check Link Popularity: type into search link:
  • Check Listing: type into search host:
  • Meta Tags: supports title,
    description and keywords
  • Alt Tags: Yes
  • Case Sensitive: Yes
  • Title Tag: 78 characters – gives
    boost – title extremely important
  • Keyword Tag: ? characters – no boost
  • Description Tag: 150 characters – no boost
  • Spider: Scooter
  • Stemming: No


  • Index: page titles, keyword
    frequency in text
  • Automatic Update
  • Crawl: link popularity will help
    get you a deep crawl
  • Time: may take up to 3 weeks to
    get registered in, updates within 2 weeks
  • Pages: one URL they claim to
    spider your whole site, but submit main pages to be sure.
  • Link Popularity: Yes
  • Check Link Popularity: type into search link:
  • Check Listing:
    or – sometimes it works and sometimes it doesn’t
  • Meta Tags: supports title and
  • Alt Tags: No
  • Case Sensitive: No
  • Title Tag: 70 characters – gives
    boost – title important
  • Keyword Tag: N/A
  • Description Tag: 395 characters – no boost
  • Spider: Architext
  • Stemming: No


  • Index: page titles, meta tags,
    keyword frequency in text
  • Resubmit: if you update pages, you
    need to resubmit
  • Crawl: doesn’t crawl, you need to
    submit any page you want them to index
  • Time: 1-3 days
  • Pages: submit your most important
  • Link Popularity: Yes – boosts rank
  • Check Link Popularity: type into search link:
  • Check Listing: Check URL
  • Meta Tags: supports title,
    description and keywords
  • Alt Tags: Yes
  • Case Sensitive: Yes
  • Title Tag: 75 characters – gives
  • Keyword Tag: 1000 characters – gives
  • Description Tag: 170-240 characters – gives
  • Spider: Sidewinder/Mozilla
  • Stemming: Yes


  • Index: page titles, keyword
    frequency in text
  • Resubmit: if you update pages, you
    need to resubmit
  • Crawl: link popularity helps get
    a deep crawl
  • Time: 2-3 weeks
  • Pages: you may submit more than
    one page, submit most important
  • Link Popularity: No – doesn’t boost rank
  • Check Link Popularity: ?
  • Check Listing: Check URL
  • Meta Tags: supports title
  • Alt Tags: Yes
  • Case Sensitive: No
  • Title Tag: 60 characters – gives
  • Keyword Tag: N/A
  • Description Tag: N/A
  • Spider: T-Rex, Lycosidae
  • Stemming: Yes

– Index: the most important factors affecting the ranking of your
– Resubmit vs. Automatic Update: Some engines will ask you to resubmit
your pages if you have changed any of the information that they need to index
your site. Other search-engines will automatically update your information with
no resubmission. Once you are in a search-engine that automatically updates,
you should check to see if your updates have taken effect. If not, then
– Crawl: If the engine will crawl the site from one URL. Crawl means:
You have just submitted your main-URL and the search engine will
"crawl" the other pages of your homepage. Search engines sometimes
also crawl to external links.
– Time: The time it takes for the engine to spider your site once you
have submitted. To check the different time periods, see the table.
– Pages: How many pages they suggest you can submit from your site
– Link Popularity: If they rank pages based on link popularity
– Check Link Popularity: How to check link popularity
– Check Listing: How to check your listing – to see if you’re listed
– Alt Tags: If they "read" alt tags
– Meta Tags: Which Meta tags they support
– Case Sensitive: If searches are case sensitive
– Title Tag: maximum length – boost/no boost – if an engine boosts, it
means that it will use this to rank your page.
– Keyword Tag: maximum length – boost/no boost
– Description Tag: maximum length – boost/no boost
– Spider: Which spider belongs to which engine – after taking a look at
your access or referrer logs, you will know if the spider has visited your
– Stemming: Yes – supports stemming means that you only need to include
the longest version of the word

  • Search Engines/Web Lists
    The initial step for a user, if he is searching for information. That is
    why search engines are very important for your website. With the help of
    search engines the Internet becomes more user friendly. In order to get a
    high ranking of your page you can use certain tricks. But, you must
    differentiate between two types of SE’s: The "normal" search
    engines and the web lists. Web lists are – contrary to search engines –
    websites checked and collected by the editorship. In order to get listed,
    more luck than tricks is required.
  • Summarized Tips for Your Web Pages
    – Every page should have a <TITLE> in the <HEAD> area.
    – Every page should have < META> tags describing the page (not too
    – Every image should have the WIDTH, HEIGHT and the ALT tag.
    – The words used in the <META> tags should also be used at the start
    page as a normal text
    – Don’t use invisible words at your start page!
    – For pictures, use JPG format – GIF format is 2+ file size.
    – Your start page should not be divided into any frames. Some engines have
    problems with frames
    – Your start page should not be bigger than 15KB (incl. images)


  • Simply stated, gateway or "doorway" pages
    are HTML pages within a web site that are optimized to achieve high
    rankings in search engines. These gateway pages are typically stored in
    the same directory as the index page of the site, or in some cases, work
    like the index page. The gateway page will have a link to the main page of
    the site (the page that the webmaster has designed as the
    "navigation" page) and, at times, will include a "Meta
    refresh" tag or Java redirect script, which will automatically take
    the user to the main page.
  • The concept of a gateway page is very simple, and in
    recent months such pages have become an acceptable method of promoting
    sites to major engines. However, there are important considerations that
    one should be aware of before designing and submitting a gateway page.
    Those who maintain search engines are very particular about what is
    submitted to their indexes. They may not always be capable of locating
    every site or page that bends or breaks their rules, but they are always
    looking for them, or programming their spiders to take note of them. It
    is, therefore, very important to design a gateway page in accordance with
    what the search engines deem acceptable.
  • It is also worth noting that the aforementioned
    "Meta refresh" tag and the Java redirect script are usually not
    viable options for the gateway or any other page. It is acceptable to use
    such tags or scripts, but search engines usually do not like them, whereas
    AltaVista and Infoseek consider them to be "Spam"
  • In most cases, common sense prevails. For instance, a
    gateway page with a list of keywords, and a link to the main page is
    obviously going to be considered as "Spam" to a reviewer or a
    Meta crawler that is designed to spot such problems. An important thing to
    remember while designing this entrance page for your site is that it
    should have a reasonable description of your site, outlining the products
    or services offered or the subject matter of a non-commercial or
    advertisement-driven site.
  • The description of the site should be well written,
    just like the text of your main page, and should incorporate your keywords
    in a skillful manner, that is not overbearing. The gateway page should, if
    possible, include an image or logo (use ‘ALT’ text with it) and be
    designed so that it is at least somewhat pleasing from a
    "(perspective" standpoint). Lastly, the page should incorporate
    carefully selected Meta tags (title, description, and keywords), that
    describe the content of the site and that match the text, which is
    viewable by the user. Well constructed and implemented, gateway pages can
    be a very effective way of achieving high rankings within the search